Our first video in the series will focus on how to market the social mission of culinary job training and public facing food businesses together. With this strategy, the goal is for customers to know about the mission while they dine or order food from the restaurant, therefore messaging about the training program are incorporated throughout the customer experience.
We will talk to Stephanie Schoo, FareStart’s Marketing and Communications Director, to learn more about the ins and outs of this strategy for FareStart’s marketing team. We will specifically talk about how Stephanie and her team incorporated mission messages through FareStart’s recent expansion into three new businesses and a new Apprenticeship training program.
Coming Up Next: Marketing Mission and Business Separately with the HRDC and Fork & Spoon Homestyle Kitchen
Want to check out more videos? Here is the CK Marketing & Branding Video Series overview:
- Introductory Video – what kind of marketing strategies are we talking about?
- FareStart, Seattle, WA: mission and business are presented as a unit
- Human Resource Development Council of District IX (HRDC), Bozeman, MT: mission and business are marketed separately
- Appetite for Change, Minneapolis, MN: one larger mission with multiple programs and businesses under one umbrella
- Towards Employment, Cleveland, OH: business first, then mission